Privacy Policy for IngredientLens

Last updated: July 2025

Overview

IngredientLens ("we", "our", or "the app") is committed to protecting your privacy. This Privacy Policy explains how we handle your information when you use our mobile application. We collect minimal data only for analytics and advertising purposes to improve our service.

Information We Collect

We collect limited information through Firebase Analytics to understand how users interact with our app and improve our services:

• App usage statistics (screen views, feature usage)
• Device information (device model, OS version)
• App performance data
• User interactions (analysis completion, comparison, searches)
• General location (country level)
• Advertising ID (for personalized ads)

We want to be clear that IngredientLens:

• Does NOT collect names, email addresses, or phone numbers
• Does NOT track precise location
• Does NOT access your contacts or personal files
• Does NOT require user registration or login
• Does NOT store ingredient photos on our servers

Camera and Photo Permissions

Our app requests camera and photo gallery permissions solely for the following purposes:

• To capture or select images of ingredient labels
• To analyze ingredients locally on your device

Important: All image processing and analysis happens locally on your device. Images are never uploaded to any server.

How We Use Collected Information

The analytics data we collect is used to:

• Improve app performance and user experience
• Understand which features are most popular
• Fix bugs and technical issues
• Optimize advertising performance
• Track conversion events for Google Ads campaigns

Third-Party Services

Firebase Analytics

We use Firebase Analytics (provided by Google) to collect app usage data. Firebase Analytics helps us understand how users interact with our app. The data collected includes:

• App launch and screen view events
• Feature usage (analysis completion, comparisons, searches)
• User properties (app version, device model)
• Conversion events for advertising optimization

Firebase Analytics data is processed by Google and stored on Google servers. Data retention period is 14 months for events and unlimited for user properties.

For more information, see: Firebase Privacy and Security

Google AdMob

Our app displays advertisements using Google AdMob. Google AdMob may collect certain information to provide personalized ads. This may include:

• Advertising ID
• Device information (such as device type and operating system)
• General location (country level)

For more information about Google's privacy practices, please visit: Google Privacy Policy

Children's Privacy

Our app does not knowingly collect any personal information from children under 13 years of age. The app is designed to be safe for users of all ages.

Data Security

We implement appropriate security measures to protect the limited data we collect. Analytics data is encrypted in transit and processed securely by Google's services. We do not have access to personally identifiable information through our analytics.

Your Rights and Choices

You have control over your data:

• Opt-out of Analytics: You can disable analytics collection by turning on "Limit Ad Tracking" in your device settings
• Advertising Preferences: You can reset your advertising ID or opt-out of personalized ads in your device settings
• Data Deletion: Uninstalling the app will stop all data collection

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

Contact Us

If you have any questions about this Privacy Policy or our practices, please contact us at:

Email: me@falsy.me

Consent

By using IngredientLens, you consent to our Privacy Policy.